republican marketing

Liberals don’t hate America

God knows, conservatives have more than their share of marketing issues. They don’t know how to use any of the channels. They don’t understand timing. They’re constantly reactive – never proactive. They underestimate the left constantly. The list goes on… But probably their worst problem is their inability to craft and articulate a message that resonates. Chief among them is the lazy assertion made by conservative media, talk radio, and some politicians alike: Liberals (the left) hates America. While there are undoubtedly some on the left who do – and that case is easiest to make about those running…

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GOP has no one to blame but themselves

The GOP’s inability to effectively respond to the raid on Trump’s home in Mar-a-lago is nothing more than a complete marketing failure. There is no purpose or unity in Republican marketing because there is no marketing department with a strategy and a message. Republicans are all out there saying whatever they think (and, being Republicans, there’s a lot of independent thought out there to corral), with no unity or strategy, or not saying anything at all. This story requires a coordinated offensive – especially because they don’t have any media or cultural support to amplify their message. Democrats have…

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The Republican marketing problem in one picture

As I’ve written many times, the Republican brand, thanks to Democrat marketing (and a complete absence of Republican marketing) is synonymous with racism, hate, ignorance, violence, and misinformation. Check out this screenshot from Bumble, a dating app in which women “make the first move.” This woman wrote that she won’t date anyone who smokes or has bad hygiene. But more importantly, she equated Trump supporters – Republicans, with “hate, racism, ignorance, violence, and misinformation.” This supports my premise that there are many conservatives out there who vote for Democrats because they figure, they’re not racist or homophobic or sexist,…

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Democrats: Sinister or Stupid?

The GOP, and conservatives, in general, continue to prove they need a lot of marketing help. Here’s the most important solution, and it must be implemented now: Brand the Democrats with this simple choice: Sinister or Stupid? It’s a question everyone can identify with, and it’s universally always a good question to ask about anything a Democrat says or does. Gas and oil prices are skyrocketing. What would you do? Democrats would stop drilling for oil in our own country. Are they sinister or stupid? Racial tension is a real problem. What would you do? Democrats would teach and…

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Biden is not the target

Today at CPAC, I watched Ron DeSantis give an amazing speech. I’d never seen him speak in person, and I was pretty excited to see him live up to expectations and cement the idea that he’s who we need in 2024. However, I’m going to nitpick something I heard him say that I’ve heard too many other conservatives say at this same convention and for the last year: Joe Biden is not target, socialism is the target. Joe Biden is not running things. What’s happening right now are not Joe Biden’s ideas. He didn’t enter the election with any…

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One of the great conservative conundrums

Control is at the bedrock of socialism. It’s the foundation of the Democrat Party and those who consider themselves “liberals” or “leftists.” Privacy and freedom are core elements of conservatism. The desire to be left alone to pursue happiness so long as you don’t interfere with others is what the conservative philosophy is all about. The idea that freedom comes from a higher power, and it can’t be given or taken away by government. So, by their very nature, Democrats, in their desire to control, have to prey on others. They necessarily have to get into everyone’s business to…

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The worst marketing department in the world

Watching the Republican Party for the past 30+ years, I have been dumbfounded, shocked, and amazed (and sometimes impressed) with how bad of a job they do with their marketing. They simply have the worst (or no) messaging strategy in the history of marketing departments. This may sound a bit like hyperbole, but factor in that not only do they miss or blow every opportunity they are given to get their message out, tell their story, or correct the record, but they are also working with the greatest, and easiest product, to market in the history of the world:…

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