the republican brand

The Republican marketing problem in one picture

As I’ve written many times, the Republican brand, thanks to Democrat marketing (and a complete absence of Republican marketing) is synonymous with racism, hate, ignorance, violence, and misinformation. Check out this screenshot from Bumble, a dating app in which women “make the first move.” This woman wrote that she won’t date anyone who smokes or has bad hygiene. But more importantly, she equated Trump supporters – Republicans, with “hate, racism, ignorance, violence, and misinformation.” This supports my premise that there are many conservatives out there who vote for Democrats because they figure, they’re not racist or homophobic or sexist,…

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The easily-predicted GOP crash

Easily the most frustrating thing about the last 35 years for me is that I’ve been telling anyone who would listen that if the Republican Party insists on having the worst marketing department in the history of marketing, it won’t be long until their brand, and the party, are destroyed. I’ve sat, at length, with Reince Priebus, Newt Gingrich, Jim Sensenbrenner, Todd Herman, Kirby Wilbur, and other prominent Republican leaders and offered my assistance. For various reasons, none of them took me seriously. None of them wanted the help. In conservatism, the Republican Party has been sitting on the…

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