conservative brand

The Republican marketing problem in one picture

As I’ve written many times, the Republican brand, thanks to Democrat marketing (and a complete absence of Republican marketing) is synonymous with racism, hate, ignorance, violence, and misinformation. Check out this screenshot from Bumble, a dating app in which women “make the first move.” This woman wrote that she won’t date anyone who smokes or has bad hygiene. But more importantly, she equated Trump supporters – Republicans, with “hate, racism, ignorance, violence, and misinformation.” This supports my premise that there are many conservatives out there who vote for Democrats because they figure, they’re not racist or homophobic or sexist,…

Read More

The worst marketing department in the world

Watching the Republican Party for the past 30+ years, I have been dumbfounded, shocked, and amazed (and sometimes impressed) with how bad of a job they do with their marketing. They simply have the worst (or no) messaging strategy in the history of marketing departments. This may sound a bit like hyperbole, but factor in that not only do they miss or blow every opportunity they are given to get their message out, tell their story, or correct the record, but they are also working with the greatest, and easiest product, to market in the history of the world:…

Read More