worst marketing department ever

A familiar GOP marketing failure

Earlier today, President Trump reacted to Mayor DeBlasio’s decision to paint “Black Lives Matter” in front of Trump Tower in New York City by tweeting: “Maybe our GREAT Police, who have been neutralized and scorned by a mayor who hates & disrespects them, won’t let this symbol of hate be affixed to New York’s greatest street.” Like Bush before him, Trump turned an obvious opportunity, with the right intent behind it, into a huge blunder. He was right about Black Lives Matter, but didn’t offer any explanation as to why. This leaves a vacuum for the Democrats to fill…

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White supremacy is to climate change what racism is to global warming

When left-leaning politicians and activists saw that the phrase “global warming” was running into the wall of truth that was a 10 year cooling cycle, the vernacular was changed to “climate change.” Who can argue with “climate change?” The climate, by its very nature, is always changing. So you get to be always right. Meanwhile, after decades of calling conservatives “racist,” it has finally begun to ring hollow. The facts just don’t match the claim. So, as with “global warming,” the marketing machine spun up a new phrase for it: “white supremacy.” We can look forward to hearing this…

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The worst marketing department in the world

Watching the Republican Party for the past 30+ years, I have been dumbfounded, shocked, and amazed (and sometimes impressed) with how bad of a job they do with their marketing. They simply have the worst (or no) messaging strategy in the history of marketing departments. This may sound a bit like hyperbole, but factor in that not only do they miss or blow every opportunity they are given to get their message out, tell their story, or correct the record, but they are also working with the greatest, and easiest product, to market in the history of the world:…

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