Many think the best time to advertise is during a recession. The ads are less expensive. Your competition is in expense-cutting mode. There’s less clutter on the airwaves. You can establish a reputation in the quiet time so when business heats up again, people are familiar with you and what you do. Instead of only reacting to every single Tic Tok video abnormality, Biden misstatement, COVID statistic, proposed vaccine mandate, and piece of bad economic news, there’s a better strategy. Sure, in real time, those things are standard operating procedure. But with the election over and the mid-terms still…
Conservatism: a movement without a leader
President Trump did more for marketing the conservative movement in four years than the Republican Party has done in the last 50 years. And he didn’t even know he was doing it. To my knowledge, President Trump has never considered himself a leader of the conservative movement. Based on listening to hundreds of hours of his speeches, I’m not really sure he even understands the philosophy. More specifically, I think his actions are rooted in conservatism, and I think the things he talks about are conservative points of view, but he does it with a lack of awareness that…
Branding the Democrats
For as long as I’ve been alive, the Democrats have been on offense, defining and branding the Republican Party as a home for wealthy, hate-filled, white male white supremacist racists, sexists, homophobes, and xenophobes. They had to change it a bit with the election of Trump – switching “wealthy” with “redneck.” The Republican Party, home of the worst marketing department in the history of marketing, lies down and takes it, barely mustering a half-hearted “we are not,” every once in awhile. Always on defense and five steps behind, the Republicans always respond by presenting a logical argument illustrating why…
The worst marketing department in the world
Watching the Republican Party for the past 30+ years, I have been dumbfounded, shocked, and amazed (and sometimes impressed) with how bad of a job they do with their marketing. They simply have the worst (or no) messaging strategy in the history of marketing departments. This may sound a bit like hyperbole, but factor in that not only do they miss or blow every opportunity they are given to get their message out, tell their story, or correct the record, but they are also working with the greatest, and easiest product, to market in the history of the world:…