marketing conservatism

Conservatism: a movement without a leader

President Trump did more for marketing the conservative movement in four years than the Republican Party has done in the last 50 years. And he didn’t even know he was doing it. To my knowledge, President Trump has never considered himself a leader of the conservative movement. Based on listening to hundreds of hours of his speeches, I’m not really sure he even understands the philosophy. More specifically, I think his actions are rooted in conservatism, and I think the things he talks about are conservative points of view, but he does it with a lack of awareness that…

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Branding the Democrats

For as long as I’ve been alive, the Democrats have been on offense, defining and branding the Republican Party as a home for wealthy, hate-filled, white male white supremacist racists, sexists, homophobes, and xenophobes. They had to change it a bit with the election of Trump – switching “wealthy” with “redneck.” The Republican Party, home of the worst marketing department in the history of marketing, lies down and takes it, barely mustering a half-hearted “we are not,” every once in awhile. Always on defense and five steps behind, the Republicans always respond by presenting a logical argument illustrating why…

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The worst marketing department in the world

Watching the Republican Party for the past 30+ years, I have been dumbfounded, shocked, and amazed (and sometimes impressed) with how bad of a job they do with their marketing. Watching the Republican Party for the past 30+ years, I have been dumbfounded, shocked, and amazed (and sometimes impressed) with how bad of a job they do with their marketing. They simply have the worst (or no) messaging strategy in the history of marketing departments. This may sound a bit like hyperbole, but factor in that not only do they miss or blow every opportunity they are given to…

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