conservative marketing

Liberals don’t hate America

God knows, conservatives have more than their share of marketing issues. They don’t know how to use any of the channels. They don’t understand timing. They’re constantly reactive – never proactive. They underestimate the left constantly. The list goes on… But probably their worst problem is their inability to craft and articulate a message that resonates. Chief among them is the lazy assertion made by conservative media, talk radio, and some politicians alike: Liberals (the left) hates America. While there are undoubtedly some on the left who do – and that case is easiest to make about those running…

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Republicans can’t ignore LinkedIn

LinkedIn feeds, seen by millions, have gotten increasingly political in the past few years – especially in the tech sector, and the Republican Party representation is, as always, nowhere to be found. Political activism has always been a component of LinkedIn, whether better pay for women in the tech sector, salary transparency, their company’s climate activism, or diversity in the workforce. But when COVID hit, people started airing out their mental illness. Probably not surprising this coincided with transgender activism. And then when the Dobbs Supreme Court decision was decided, everyone took great pride on coming out to talk…

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GOP has no one to blame but themselves

The GOP’s inability to effectively respond to the raid on Trump’s home in Mar-a-lago is nothing more than a complete marketing failure. There is no purpose or unity in Republican marketing because there is no marketing department with a strategy and a message. Republicans are all out there saying whatever they think (and, being Republicans, there’s a lot of independent thought out there to corral), with no unity or strategy, or not saying anything at all. This story requires a coordinated offensive – especially because they don’t have any media or cultural support to amplify their message. Democrats have…

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Biden is not the target

Today at CPAC, I watched Ron DeSantis give an amazing speech. I’d never seen him speak in person, and I was pretty excited to see him live up to expectations and cement the idea that he’s who we need in 2024. However, I’m going to nitpick something I heard him say that I’ve heard too many other conservatives say at this same convention and for the last year: Joe Biden is not target, socialism is the target. Joe Biden is not running things. What’s happening right now are not Joe Biden’s ideas. He didn’t enter the election with any…

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Being conservative is a curse

I can’t think of too many things more frustrating than being a conservative. There’s no political party representing your views, and the one you think does may actually damage your cause more than the opposition as they cower in fear and do nothing to represent you. Democrats, the media, popular sports figures, and popular cultural icons all carelessly call you a white supremacist and racist. You rarely see any signs that the United States is headed in the right direction. Everything you believe seems perfectly obvious, and yet is incoherent nonsense to far too many of your fellow citizens….

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Trust conservative consumers

What happened to American corporations that so many insist on bending a knee for vocal American leftists (if you can call someone an American leftist)? When did our companies become so scared of the politically correct? Whenever some leftist group makes noise about some cause or issue, America’s corporate marketing departments go running for their lives. Black Lives Matter, the admitted communist organization, has raised millions of dollars from American corporations. Pride parades across America have companies falling all over themselves trying to get the best sponsorships. Commercial services go out of their way to place as many black,…

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CPAC: Marketing? What marketing?

The Conservative Political Action Conference (CPAC) is happening this weekend in Florida, and as usual, it’s a who’s who of Republicans and conservatives. Even Donald Trump will be speaking. As I was regretting my inability to attend, I was looking at the conference session agenda, and not at all surprised to learn that there was not one session on marketing. Not. One. I guess, you could argue for two possibilities: Front Porch Politics: How to talk about issues without starting a back alley brawl, featuring Scott Presler (who’s out there doing the hard work and making things happen) Red…

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Conservatism: a movement without a leader

President Trump did more for marketing the conservative movement in four years than the Republican Party has done in the last 50 years. And he didn’t even know he was doing it. To my knowledge, President Trump has never considered himself a leader of the conservative movement. Based on listening to hundreds of hours of his speeches, I’m not really sure he even understands the philosophy. More specifically, I think his actions are rooted in conservatism, and I think the things he talks about are conservative points of view, but he does it with a lack of awareness that…

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