Many think the best time to advertise is during a recession. The ads are less expensive. Your competition is in expense-cutting mode. There’s less clutter on the airwaves. You can establish a reputation in the quiet time so when business heats up again, people are familiar with you and what you do. Instead of only reacting to every single Tic Tok video abnormality, Biden misstatement, COVID statistic, proposed vaccine mandate, and piece of bad economic news, there’s a better strategy. Sure, in real time, those things are standard operating procedure. But with the election over and the mid-terms still…

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