How do you know the Republican Party has a brand problem? Because after three days of speaking to conservatives at CPAC, the Conservative Political Action Conference, nearly every one of them, when talking about the Republicans, made a point of clarifying that they are not Republicans, but they are conservatives (unless they said “libertarians”). It’s one thing if conservatives don’t go out of their way to correct people who refer to them as Republicans. But when conservatives go out of their way, unsolicited, to make sure you know they are not Republicans, than the Party has a serious brand…
The worst marketing department in the world
Watching the Republican Party for the past 30+ years, I have been dumbfounded, shocked, and amazed (and sometimes impressed) with how bad of a job they do with their marketing. They simply have the worst (or no) messaging strategy in the history of marketing departments. This may sound a bit like hyperbole, but factor in that not only do they miss or blow every opportunity they are given to get their message out, tell their story, or correct the record, but they are also working with the greatest, and easiest product, to market in the history of the world:…