How do you know the Republican Party has a brand problem? Because after three days of speaking to conservatives at CPAC, the Conservative Political Action Conference, nearly every one of them, when talking about the Republicans, made a point of clarifying that they are not Republicans, but they are conservatives (unless they said “libertarians”). It’s one thing if conservatives don’t go out of their way to correct people who refer to them as Republicans. But when conservatives go out of their way, unsolicited, to make sure you know they are not Republicans, than the Party has a serious brand…

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