Easily the most frustrating thing about the last 35 years for me is that I’ve been telling anyone who would listen that if the Republican Party insists on having the worst marketing department in the history of marketing, it won’t be long until their brand, and the party, are destroyed. I’ve sat, at length, with Reince Priebus, Newt Gingrich, Jim Sensenbrenner, Todd Herman, Kirby Wilbur, and other prominent Republican leaders and offered my assistance. For various reasons, none of them took me seriously. None of them wanted the help. In conservatism, the Republican Party has been sitting on the…

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