Control is at the bedrock of socialism. It’s the foundation of the Democrat Party and those who consider themselves “liberals” or “leftists.”
Privacy and freedom are core elements of conservatism. The desire to be left alone to pursue happiness so long as you don’t interfere with others is what the conservative philosophy is all about. The idea that freedom comes from a higher power, and it can’t be given or taken away by government.
So, by their very nature, Democrats, in their desire to control, have to prey on others. They necessarily have to get into everyone’s business to tell them how to live. They must constantly insert themselves into every aspect of our lives to achieve their desire to make and enforce the rules.
Conversely, Republicans want to leave everyone alone (unless they’re breaking the basic laws of the land – all of which involve doing something at the expense of others). Republicans don’t prey on others. They don’t even want to. (In fact, it’s partly why they’re such bad marketers, because they don’t want to get in anyone’s business and tell them what to do.)
These are important differences between the two philosophies that the Republican Party should be constantly articulating and reinforcing every chance they get. Not just at their own conferences, but in messages to less-engaged Americans. Specifically, to Americans who think they’re Democrats but live and agree with conservatism.
People don’t like to be controlled, and this should be a central element of Republican marketing.