This morning, I read in my work email that our CEO is moving his periodic company newsletter from text and graphics to video. In his words, he is “leveraging the unique energy of video.” Meanwhile, several of the blogs I enjoy reading have recently moved from text to video. I’ve struggled with the rationale of this move. Those who are moving from text to video probably have a number of reasons. Some that I can think of: 1. Illustrating your understanding of societal trends by using the “latest” abilities 2. Trying to be more dynamic in your posts with…

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