Did you ever wonder what, if anything, will inevitably defeat Amazon? I was recently flying home from vacation, and I started talking with the guy next to me. He was the CTO of his company, and we started talking about his tech infrastructure. He was using Amazon Web Services (AWS) to support his site, and we got to talking about just how ubiquitous Amazon has gotten. Amazon is quickly moving into nearly every area of business there is, and they rarely fail. This should give most small businesses pause, as they consider whether or not Amazon is a competitor….

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