This one’s a little marketing specific, but I had to take a minute. Everybody thinks they’re a writer. Most people are not. I edit a fair amount of work, and it’s pretty impressive just how poorly most people write. That’s OK. Writing, like most things, is a skill. Some are better at it than others. Like with most requirements in life, we often make the mistake of thinking because we learned to do it at an early age and have been doing it our entire lives, that we can do it as well as anyone else. But in fact,…

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