A few years ago, I was looking to hire a copywriter. My budget was around $65-$70K. A few weeks into the process, I found an excellent copywriter who had a lot of great experience and had proven her ability to write truly concise and impactful copy. I had a good feeling about her, and sure enough, she went on to quickly become one of my most effective writers. When it came time to start talking to her about logistics like benefits and salary, I asked her how much she was looking to make. She sheepishly said, “$35,000? Is that…

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