Whenever anyone wants to demonize an industry they believe is making too much money, they simply refer to them as “Big…” This serves to create the impression that the industry in question, say “Big Oil,” is a huge, out-of-control, monopolistic conglomerate colluding to destroy all that stand in their way for the sole purpose of megaprofits for its CEOs. Much the way a small, one-shop business is pure and beautiful until it gets successful enough to have 2,000 franchises world-wide, somehow the CEOs of these “Big” companies are talented and driven workers and managers until suddenly they’re put at…

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