Brand managers love to develop a persona for their product audiences. It’s helpful to marketers, in general, to have some idea of who uses your product or service. If you know what drives them, what they like, what they don’t like and what kinds of messages are meaningful and relevant to them, you stand a better chance of reaching them with a relevant message, at the right time, to get them to act. While visiting one of my clients last week, I ventured into their restroom to find a guy standing at the right-most of the three urinals. He…

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