Marketing isn’t just an advertisement telling you to buy this detergent. Marketing is culture. It’s the stories we hear and the stories we tell. It’s what people are talking about. It’s cultural influencers setting the tone and setting the narrative. If you think there’s no push to sell kids on being transgender, you’re thinking too literally. It’s far more subtle than that. Consider these two examples: It’s 20 years ago. There’s a teenager in the Midwest who doesn’t fit in. He gets picked on at school. He doesn’t have many, or any, friends. He doesn’t like or wear the…

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