I recently attended a marketing conference. One of the main premises of the conference was that we’ve finally evolved to the ability to personalize marketing messages on a mass scale. The description went something like this: + We used to go to the butcher, and they’d know our name and have our order ready for us+ Then television happened and the world got smaller, so marketing started reaching for the masses with one, depersonalized message (TV, billboards, etc.)+ Now, the two have combined That’s right, with the amount of data we collect on everyone, their habits, their preferences, etc.,…

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