I was sad to hear that an old friend and mentor, Jeff Edman, passed away recently. Jeff was the CEO of PC World Magazine, but was head of sales when I met him. I interviewed with him in his office one day for a role with his sales team. It was the standard set of questions, but then out of nowhere, he pulled a list out of his desk and started reading it to me. It was a list of the 10 reasons why I could be fired on the spot, without any questions. His reading of the list…

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