If you’ve been following the latest in ice cream technology, then you’ve seen Magnum’s breakthrough.

In an industry that hasn’t seen much innovation in the past… ever, Magnum released a new approach. Before they put the ice cream in the pint container, they first lined it with a hardened chocolate so that when you receive it, you can either crack the sides of the container so it breaks up into the chocolate, or you can keep it solid and eat it at the end.

This is a signals an end to ice cream as usual. Ever since ice cream makers stopped making fudge ripple (still a puzzling decision), no one has come up with a decent way to integrate your chocolate into your vanilla… until now.

It truly is a nearly great time to be alive.