There are a lot of reasons to go vegetarian, or vegan. None of them appeal to me, but people are free to choose the paths they choose.

That said, I’m not sure of the appeal.

When tofu is the best tool in your marketing toolbox, I’m not sure how much success you’ll have getting people to eat tofu as an alternative to meat.

I’ve seen tofu as a part of all sorts of dishes, and it always looks the same to me. It looks like the plastic explosives you see in action movies. Always cleanly sliced into cubes with that soft, plasticky appearance.

You can dress it up in as many sauces and dishes as you want, but if tofu is your trump card to get people to stop eating meat, I’m not sure you’ve got a winning hand.