Certainly, you’ve heard of Les Schwab. The tire shop.
So many people just take it for granted that the name is French. But it’s actually the name of the guy who started the company: Lester Schwab.
Obviously, he shortened it to Les Schwab.
Having heard this, my first thought was the breaking of one of the most well-known rules of naming your child:
Never give your child a first name in which the sound at the end of that name is the same sound as the beginning of your last name.
Like Les Schwab.
When you do that, people never know when the first name ends and the last name begins. And to say it properly, you have to say Les… Schwab. You have to put an unnatural pause in there so people can hear the two names independent of each other.
Like this post, it’s simply all together too much work.